August 20, 2011

Business-to-Consumer

At Brent Green & Associates, we have worked with business-to-consumer companies for over two decades to refine the art and science of marketing to consumers. Our broad range of services include creative direction for all media, art direction, graphic design, copywriting, research oversight, promotion planning, and marketing public relations.

We emphasize working with companies targeting the powerful market segment called LOHAS, Lifestyles of Health & Sustainability. Consumers in this segment are values driven, and they value personal development, fitness & health, natural & green products, alternative energy, and sustainability. They now represent nearly 40 percent of the U.S. population and are inspiring a revolution in consumer product marketing, especially for premium products and brands.

Creative Direction

All great marketing communication campaigns begin with great concepts; as a former counseling psychologist, Brent Green brings a unique understanding of human motivation and consumer behavior to the process of developing unified and memorable marketing communication campaigns.

Graphic Design

Our award-winning designers can create anything you need to reach your customers, from space advertising to catalogs; as you browse through this site, notice how attention-getting graphics dominate our approach to standing apart from the clutter.

Copywriting

Graphics create emotion but copy sells, and BGA has proven how to sell through all major media, including newspapers, magazines, direct mail, radio advertising and online.

Business Writing

Professional writing services for all business applications: brochures, trade articles, blog essays, editorial opinions, online marketing, business letters, press releases, etc.

Sales Presentations

Sales presentations are ubiquitous and most are fairly boring, conceptually and visually; BG&A has developed special talents in transforming the garden-variety PowerPoint presentation into a full multimedia experience; not only are our presentations visually powerful, they’re designed to sell products or shape opinions.

Sales Promotions

Integrated promotions bring theater to marketing, creating participatory experiences for consumers to enjoy and remember, while elevating your brand to the next level.

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