Generation Reinvention Is Changing Business, Marketing, Aging, and The Future.
Generation Reinvention is having a lot of influence on the future. Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population while dominating most business categories with their combined wealth. But demographics do not tell the entire story. Today’s Boomer Revolution is a Longevity Revolution. Today’s Boomer Revolution is a Reinvention Revolution.
This generation of cultural and social innovators has influenced the shape and trajectory of every life stage they have experienced. In their teens, they questioned authority and insisted on a more egalitarian society through their consciousness revolutions. In their young adult years, they popularized new industries such as personal computing and natural products. In middle age, they have become dominant consumers of luxury products, automobiles, educational travel, financial services, second homes, healthcare services, wellness products, and more.
With the entire generation over age 50 by the end of 2014, Boomers are already reinventing many traditional business practices and institutions, from advent of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts.
Generation Reinvention is Boomer Reinvention
This book gives you astute glimpses into what it actually means to be part of a generation, both personally and from a practical marketing standpoint. Through this lens you’ll discover an unprecedented analysis of generational influences, and then you can explore your own generational identity through a workshop included in the appendix.
You’ll finish this book well informed about how you can improve marketing communications, product and service development, nonprofit value, and public policies. You’ll gain valuable insights into how Boomers are reinventing all the traditional businesses and nonprofits that target adults aging past 50 and 60.
A significant section of the book also looks at Baby Boomer men, presenting new ideas about masculine marketing. This is a gender segment usually overlooked and underdeveloped by marketers, often a result of ageism or ignorance. Therefore, Generation Reinvention examines Boomer male business opportunities with an insightful and sometimes astonishing lens, including:
- Historical, technological, social, and cultural touchstones that make Boomer men a uniquely target-worthy market segment;
- Underdeveloped reinvention opportunities to market to Boomer men by employing gender and generational nuances, combined;
- New research and thinking about market segmentation of the Boomer male cohort.
The next few chapters of western society will include Baby Boomers as leading protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has substantial monetary implications for numerous industries.
Some choose to see nothing but problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. The Longevity Revolution has arrived. Boomer Reinvention has arrived. Generation Reinvention has arrived.
Now available from most online booksellers, including Amazon! Click here to get your copy of GENERATION REINVENTION.
PRAISE FOR GENERATION REINVENTION
“In Generation Reinvention Brent Green does a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Based on 30+ years experience as a leading-edge marketer, in this important and groundbreaking book, Green reveals provocative and actionable insights about how this unique cohort will reshape the future marketplace as elder consumers. This is the best book I’ve seen for both commercial marketers and nonprofits hoping to tap into the Boomer male’s ongoing quest for material, experiential and even spiritual sustenance.”
— Ken Dychtwald, Ph.D., CEO Age Wave, author, Age Wave, Age Power: How the 21st Century will be Ruled by the New Old
“This is the book for our times. Generation Reinvention is, quite simply, the best book I’ve read in years. And I’ve read a lot of books. Read it if you want to better understand Boomers and our place in history. Read it if you want to better understand what really turns us on. The section on Baby Boomer men is a gem you’ll find nowhere else. After reading it you’ll never see men (or women) quite the same. This is a unique and creative masterpiece, full of surprises. Nowhere else will you find commerce intersecting with meaning or learn why ED medications transformed our sexual values or discover ‘The Ten Most Addictive Sounds in the World.’ Buy a copy now, and then buy one for every creative soul on your holiday gift list.”
— Jed Diamond, Ph.D., author, Mr. Mean: Saving Your Relationship from the Irritable Male Syndrome and Surviving Male Menopause
“In Generation Reinvention, author Brent Green reveals fresh insights about the post-World War II generation of males. He demonstrates how the culture and society that shaped them in youth continues to propel them into the future, promising new paradigms about males as mature consumers. This is vital information for brand marketers hoping to tap into Boomer male wealth and propensity to invest in the future. This is the first book about Boomer men to integrate gender and generational insights into a framework marketers and nonprofits can use to attract their dollars and build loyalty.”
— Marti Barletta, author, Marketing to Women and PrimeTime Women
“Behind so much of what I talk and write about—Mass Customization, the Experience Economy, and Authenticity—lies two key words: Baby Boomers. They demand things their own way, they desire experiences more than goods and services, and most of all they want it real. To learn how to engage them through personal, enriching, and authentic marketing experiences, let Brent Green be your guide. His book Generation Reinvention provides you with the guidance you need to understand and embrace the nation’s most economically dominant generation.”
— B. Joseph Pine II, coauthor The Experience Economy and Authenticity and co-founder, Strategic Horizons LLP