Home

25 YEARS HELPING COMPANIES SOAR HIGHER THROUGH INSPIRED ADVERTISING AND MARKETING. HERE’S HOW:

BGA Home Page Gallery

[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_colorado-springs-chamber.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_immn-ppt-boomer-influencers-1.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_mens-fitness-lift-note-cover.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_efr-sales-promo-package-2.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_bga-my-plan-after-50-sales-promotion-package-5-folder1.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_mens-fitness-envelop-1.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_generation-reinvention-cover-only.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_john-hickenlooper-slide.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_nmi-sample-slide-100.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_ogi-mini-catalog.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_governor-ritter-mayor-hickenlooper-and-brent-green.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_triumph-brc-cover-web.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_best-life-front-cover-side-1.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_best-life-engagement.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_pwrn-banner-brent-green-1.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_best-life-energy.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_ogi-rescue-me-envelope1.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_light-bulb-and-love.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_immn-ppt-generations-25-95-2.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_brent-green-ken-burns-1.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_mlebb-cover-2006-paperback-cover-only-2.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_mpa50-package-photo.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_fblc-title-slide.jpg]
[img src=http://bgassociates.com/wp-content/flagallery/bga-home-page-gallery/thumbs/thumbs_natural-home-envelope-a-ppt.jpg]

Double click on image above, then click solid arrow to play slideshow.

Marketing to Boomers.

Since publication of Brent Green’s influential Marketing to Leading-Edge Baby Boomers, numerous companies have turned to BG&A for help masterminding their marketing, advertising and direct marketing strategies. As a popular speaker about Boomer marketing, Brent has won plaudits from audiences throughout the U.S. and Europe; he is Google’s top-rated Boomer speaker. How is this generation changing business, marketing, aging and the future? This website presents interesting case studies covering marketing communication programs, advertising, sales promotions, business collateral and direct marketing. You’ll discover some provocative business solutions that have delighted our clients … and their constituents and customers.

Business-to-Consumers.

Selling to difficult-to-reach prospects has been a hallmark of BG&A since company inception in 1986. We have proven, time and again, that any market can be persuasively moved to action with advertising and direct marketing ideas that inspire transformative beliefs. We have demonstrated consistent success reaching consumers in the segment known as LOHAS, Lifestyles of Health & Sustainability. We have created novel campaigns that tap into the power of “the experience economy.” And we have often propelled our campaigns into news media. You’ll also discover helpful case studies focused on marketing to men, an underdeveloped gender niche for product marketers.

Business-to-Business.

If you’re targeting decision makers in high-technology and business services, you already know how daunting it can be to get their attention with so much competition. That’s why we transform marketing into participatory theater, capturing attention and breaking down resistance to change. What could business-to-business communications possibly have to do with Boomers? Well, many of today’s C-suite executives are also members of the Boomer generation. We have developed successful b-to-b strategies that connect with business decision makers because of subtle generational buying triggers. Take a look at how we orchestrate newsworthy results and motivate busy executives with advertising, direct mail, online marketing, and sales promotions.

PUBLISHED BOOKS

Brent Green published the first edition of Marketing to Leading-Edge Baby Boomers years ahead of a rush of new books about Boomer marketing. This influential, thought-leading book provides a definitive overview of the Boomer mindset.

Generation Reinvention presents an enjoyable and well-researched analysis of Boomer business opportunities awaiting farsighted companies and organizations, with an unprecedented special section about marketing to Baby Boomer men.

 FOR MEDIA: TO CONTACT BRENT GREEN NOW, CLICK HERE.

GENERATION REINVENTION RADIO

Baby Boomers represent 26 percent of the U.S. population, and by demographic force alone this generation is having a lot of influence on the future. But demographics do not tell the entire story.

This generation of cultural and social innovators has influenced the shape and trajectory of every life stage they’ve experienced. In their teens, they questioned authority and insisted on a more egalitarian society through their consciousness revolutions. In their young adult years, they popularized new industries such as personal computing and branded natural products. In middle age, they have become dominant consumers of luxury products, automobiles, educational travel, financial services, second homes, healthcare services and more.

With a majority now over age 50, Boomers are already changing many traditional business practices and institutions, from advent of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts.

Leading experts in fields as diverse as neuroscience, product branding and encore careers bring their unique perspectives into lively conversations as host Brent Green searches with them for obvious and hidden signposts of significant change. Listeners can also expect to find out how they can improve marketing communications, product and service development, nonprofit value, and public policies, while discovering emerging opportunities for personal reinvention and business creation.

The next few chapters of western society will include Baby Boomers as leading protagonists as Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has substantial monetary implications for numerous industries, as well as members of a generation committed to living more vital and relevant lives from now through the coming decades.

Some choose to see nothing but problems with Boomer aging. Brent Green’s compelling weekly conversations with leading experts bring listeners closer to extraordinary opportunities.

LISTEN TO BRENT GREEN’S GENERATION REINVENTION:

WeEarth Global Radio Network 

FMG Radio Network

 Copyright 2011, Brent Green & Associates, Inc.