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Oklahoma
City,
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APRIL 19, 1995 ...
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Imagine it is 9:30 AM., April 19, 1995. You receive an urgent
call: the Alfred P. Murrah building in Oklahoma City has been bombed. There are deaths;
nobody knows how many.
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You are raising money to support FOR (Focus On Recycling)
Oklahoma. Your company is running commercials on seven radio stations. The cute ads
feature children's voices.
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Ad agency personnel urge you to keep the promotion in place and
rewrite radio copy to shift focus on the victims.
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Consider the conundrum: You work hard to earn positive media
coverage, and here is an opportunity to hook magnanimously onto breaking news. Colleagues
urge action. You are certain there has been a tragedy but are uncertain of its
proportions.
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What should you do? Promote or withdraw? Decide.
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Public relations is about judgment and timing, but it's not
always easy to draw the line. Some days you have to. (Against the wind of contrary
opinion, we cancelled advertising and donated supplies to the relief effort.)
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Key Services
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| Press Releases |
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The media rarely run releases as written, but based on a release,
they do make the critical decision as to whether your proposed news item is newsworthy. We
can help you turn low-priority information about your company into headlines. |
| Media Relations |
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The care and feeding of media personalities can become a daunting
challenge. We can help your company foster quality, enduring relationships that lead to
long-term, positive coverage of your organization. |
| Crisis Management |
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Objective counsel can be your best ally in a crisis. Mature judgment and experience help you manage media relations
and achieve friendly headlines. |
| News Conferences and Events |
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BG&A provides turnkey tactical support with news conferences
and events staged to garner media attention. |
Client Experience
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We have had the good fortune to provide public relations support
and counsel to some outstanding companies and institutions:
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 | The Broadmoor Hotel |
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| Advanced Graphics & Publishing |
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| Business Radio Network |
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| The Colorado Springs Convention & Visitors Bureau |
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| The World Cycling Championships |
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| The Greater Colorado Springs Chamber of Commerce |
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| Total Petroleum Inc. |
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| Mainstreet Marketing Software |
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| Junior Achievement Rocky Mountain Inc. |
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| Pikes Peak International Raceway |
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| McDonald's of Southern Colorado |
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| General Merchandise Distributors Council |
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| Occupational Medicine Centers of Colorado |
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| The Colorado Springs Fine Arts Center |
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