Taking it to the street.

Advertising is response-oriented when it causes action. It sells. It moves. It incites, arouses, enlightens, or changes perceptions. Most of all, it causes other human beings to behave. The way you intended.

Brent Green and his organization are respected as strategists, but friends and colleagues know this team as concept people — pros always searching for breakthrough selling ideas.

This ad speaks to human resources professionals about the sometimes divisive realities of people management. It also positions our client, Workforce Online, as the best source for advice and counsel about managing the stresses and strains of managing people.

Similar to image and awareness advertising, Responsvertising demands disciplined use of words and pictures. But it must go a step farther and compel people to take action. This 3-part ad campaign, for example, changed the marketing direction of a fledgling company, generating several hundred qualified leads every month from a single trade magazine.

An announcement for the newly-formed GMDC Educational Foundation generated $250,000 in donations, exceeding the client's goal by 66%.

That's response, that's advertising. And as additional rewards, both projects received local and national advertising creative awards.

Capabilities

BG&A's accolades in direct response advertising include a Best of Show for Business Print in an Addy award competition. To this achievement, add 50 other local and regional awards for creative excellence. More importantly, the company has received consistent praise for creating response advertising that gets results. (See above.)