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MARKETING
TO BABY BOOMERS |
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Transformative keynotes,
speeches, workshops and
presentations about
Marketing and
Advertising to Baby Boomers |
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One of the
nation's most respected Boomer marketing speakers presents:
From
Youthquake to Agequake:
The Transformative Nature
of the Baby Boomer
Generation |
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Half of an enormous and
transformative generation is already over 50,
with about 11,000 joining the 50+ market every day. Baby boomers
have changed every life stage they’ve occupied, beginning with their
nascent assault on the prepared baby food industry and then their
dominance of mainstream culture when they were young adults. In middle
age, they inspired the term “yuppie” and propelled growth in housing,
stock markets, and luxury automobiles. |
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With $2.3 trillion in annual spending power, plus
$750 billion in discretionary dollars, and representing 30% of
the population, Boomers are set to change what it means to be over 50.
They’ll redefine such enterprises as housing, healthcare, education, and
tourism. They’ll set new benchmarks for late-life accomplishments and
social and political impact. They’ll bring a badly needed positive
perspective to aging and may even overcome a century of ageism. |
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That’s the good news. On the dark side, however,
is the economic reality that around 30% of Boomers – over 25 million –
are broke, with net assets of $10,000 or less. One gloomy image of the
mid-century future could be 40 or 50 million sick and disabled Boomers
and a society overwhelmed with unmanageable health and eldercare costs. |
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In this fast-paced multimedia presentation,
Boomer generation authority and author Brent Green looks at the demographic, sociological and cultural
forces that are shaping a future fraught with risks and opportunities.
Which scenario is most likely to play out?
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Email Brent Green to Find Out More |
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To download a presentation brochure, click here:
Brent Green's Multimedia Presentations |
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 For over 25 years, Brent Green
& Associates has created advertising and marketing campaigns targeting
Baby Boomer men. Click on the above link to find our more about our
eye-opening business presentations, developed to help marketers address
this rich and influential market segment. |
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WATCH BRENT
DELIVERING KEYNOTE ADDRESS AT
MWG WORLD CONGRESS,
THE NETHERLANDS:
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“On
behalf of Resort Parks International, we appreciated your perceptive and
thought-provoking multimedia presentation about marketing to the Boomer
generation. You helped us achieve the goals of inspiring our affiliates
about this lucrative market, educating them concerning strategies they can
undertake to build business opportunities, and giving us a provocative
glimpse into the future with your insights about developing business trends.
I am pleased with how you customized your presentation for this industry by
providing suggestions that our affiliates can implement for greater success.
Your professionalism is notable
— from our first inquiry through your final
interactions with participants following the presentation.” |
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William F.
Dawson, Chairman, Resort Parks International |
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“As
Program Chair for the 50+ Housing Council, I want to thank you for speaking
to our group, for your professionalism and the quality of your presentation,
'From Youthquake to Agequake: The Transformative
Future of the Baby Boomer Generation.'
“Since
I am a Boomer who has ridden the wave of my demographic age group, I watched
carefully as you gave examples of the major milestones that have shaped the
generation, and I was amazed how powerfully I
resonated with your illustrations. (And here I thought it was merely
convenient there were so many health clubs to choose from when I got
interested in fitness in the 80’s!)
“Since
our group is an audience of homebuilders, I also appreciated that you wove
trends in housing dynamics into the discussion with some practical “take
away ideas” on selling to this market.
“It
was a pleasure to work with you and share your ideas. I
would
recommend your
presentation to any organization
interested in learning not only how Boomers have affected our culture but
how they are likely to influence our future.” |
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Ed Lowell, Program Chair, 50+ Housing
Council - HBA Denver
Regional Vice President, Village Homes of
Colorado, Inc. |
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“I
am writing to thank you for your contribution to the National Ski Areas
Association annual conference. We have received many compliments. Your
program was integral to our success.
Everything you promised, you
delivered.
The audience definitely left with a much stronger knowledge of the Boomers
and how to reach out to Boomer markets. But your program provides more than
just good information; it is done in an entertaining multimedia format that
hooks the audience at the outset and keeps their undivided attention
throughout.” |
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Tim White, Director of Education,
National Ski Areas Association |
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“Brent
Green's presentation at GlobalShop
left the audience wanting more.
The multimedia combination of images and sounds from the '60s and '70s was a
perfect background for Green's insightful views on how to market to Boomers
today by tapping into their unique, collective history and appealing to
their independence and energy (maintained even as they age) and their
enduring values of healthy living and sustainability. Green cautioned
retailers not to miss out on the huge economic opportunities that Boomers
represent.” |
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RoxAnna Sway, Editor in Chief, DDI
Magazine and organizer of GlobalShop 2006 |
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“On behalf of The DaVinci Institute, I would like
to thank you for presenting an intriguing overview of the historical,
social, economic, and cultural impact of the Baby Boomer Generation. Your
message was timely and served as a call to action for all industries,
companies and policy makers interested in benefiting from and/or avoiding
the pitfalls of an aging
America.
“Your contribution led to one of the most
favorably received meetings in our Night
with a Futurist
series.
A sellout crowd. Audience
feedback was overwhelmingly positive.
You're one of the few speakers who can educate,
entertain and have audience members laughing and concerned all at the same
time.
“Also,
your multimedia presentation was truly unique with choreographed video,
audio and animations. Our members found your comments to be riveting, with
many thought-provoking ideas about what the future holds for aging Boomers.” |
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Thomas Frey, Ph.D., Executive Director,
The DaVinci Institute |
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“Thank
you for speaking at our CHC meeting. You were overwhelmingly adored by all!
“The
combination of audio and visual elements in your presentation made learning
about baby boomers
a truly unique and highly
educational experience for all of us.
Your evaluation from our membership scored the highest
ever.
“Thanks
Brent!” |
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Kelly
Robbins, President, Colorado Healthcare Communicators |
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“THANK
YOU for an inspiring and thoughtful presentation here in Nashville. You
managed to reach this crew and get them thinking. You have a very
compelling, example-centered
style which
engages people ... and that's critical for this group.
“Your
efforts were appreciated, and
you gave our members pause to think about the implications of the
upcoming Boomer shift in population. That is a
good thing in this learning venue.
“Your
thoughtfulness on logistics both coming and going were most appreciated; you
were certainly a pleasure to work with and have as a guest of the network.” |
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Martha
Kelley, Executive Learning Networks, Belmont University |
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Advertising to Boomers: How to Capture
the Boomer Zeitgeist and Build
Powerful Brands |
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Brent Green
presents powerful case studies demonstrating how
Boomer history and values
can create a bandwagon effect – literally
and metaphorically. For example, do you recall the concept for the famous Sgt.
Peppers’ album cover? The classic photo montage portrays the Four
Lads dressed in old-fashioned band outfits and surrounded by 20th
century icons such as Marilyn Monroe and Bob Dylan. Brent’s team restaged
a similar photograph using locally famous people,
from news anchors to business leaders. The direct mail and public relations
program was beguiling and motivating: membership increased by 1000%!
Brent presents a number of other case studies from
national advertisers to further demonstrate the power of generational
marketing. This high-end multimedia presentation instructs and entertains
and is perfect for a luncheon event. |
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“Well,
they loved it. The results have been tabulated, the audience has spoken.
Case In Point (your panel) is
a winner and a new tradition
has been launched. Thank you so very much for the role you played as
moderator of this first-ever program success. By your enthusiasm, leadership
and tremendous presentation skills, you helped make an idea a reality.” |
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Nan McCann,
President, PME Enterprises |
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Conference Manager:
Beyond the Numbers, The Mature Market Summit 2003, hosted by global
advertising agency, J. Walter Thompson |
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Marketing
to Leading-Edge Baby Boomers:
Perceptions, Principles, Practices, Predictions |
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Around 37 million Baby Boomers will reach
retirement age during the next 15 years. Do not expect them to be quiet,
passive, or disengaged. With vast economic power, they are reorienting
American business toward an undervalued segment.
They are about to redefine the meaning of aging and the purpose of life’s
closing years. Many advertisers and agencies have
been missing the mark. Some have succumbed to generational stereotypes and
clichés. Others have inadvertently raised the specter of ageism. When
Boomers boisterously became young adults four decades ago, they created an
indelible brand of youth culture. They will do the same for aging culture.
They will set a challenging pace, and the wise will prosper. This presentation peers into this powerful cohort
from a psychological, sociological and lifestyle perspective. It reveals
underlying historical themes and motivations that influence buying decisions
today. It delivers hard-hitting strategies to help you become more
successful tomorrow. |
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“Without
question, Brent was
one of the top presenters.
The comments I received from the many participants that crowded into his
room said that not only was he filled with facts that were of great value,
but he presented the material in a most entertaining fashion.” |
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Ed
Pittock,
President
Society of Certified Senior Advisors
Organizer, CSA Summit
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“Brent
Green’s presentation as to the size, impact and potential of the Baby Boomer
market is without doubt
second to none!
Brent effectively highlights not only the population demographic, but also
Boomer trends in terms of the high percentage of disposable income that this
group has. Brent’s presentation is a must for any sales person or marketer
who is looking to first of all understand and then penetrate what is
unarguably the richest and fastest growing demographic group. The
presentation whilst factual is delivered with a wry sense of humor and some
very interesting imagery. An hour of anyone’s time well spent.” |
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Jim Teatum,
Vice President
International Distributor Sales
The Nautilus Group Inc.
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“Brent
Green's Boomer generation insights and their applications to marketing
efforts were a great addition to our Integrated Marketing Communication
course. Not only did he provide a good explanation of how this critical
segment lives and thinks, but he gave examples of both the good and bad ways
to communicate with them. By exposing the stereotypes that are the basis for
many of the poor creative strategies used to reach this group, my students
should be able to avoid these pitfalls when on the job. |
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“Feedback
from my MBA students was extremely positive. The only problem was he
set the bar very high for future guest lecturers. |
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“Finally,
I especially appreciated his understanding of good classroom pedagogy. So
many guest lecturers only tell war stories. Brent packaged his concepts and
insights into good class discussions. By asking the class questions and
forcing them to think, his messages will have a much longer shelf life in
the minds of these students.” |
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Tom Duncan, Ph.D.
Director, IMC Graduate School
University of Denver, Daniels College of Business |
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“We absolutely loved Brent
Green's presentation
and his keen insights
into the Boomer market! Our
entire team-truly enjoyed his presentation and
great recommendations/suggestions he provided to
us. We hope to work with him again in the future
and truly appreciated all he did to be a part of
the charrette seminar.” |
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Barbara Sorensen
Operations Manager
Core Communities |
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The Boomer Future: How Boomers Today
Are Changing Business, Marketing, Aging and the Future |
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In Marketing to Leading-Edge
Baby Boomers, author Brent Green constructs a
compelling argument that Baby Boomers have
transformed every life-stage
they’ve occupied, from the meaning of being a
teenager to emergence of a more young-at-heart,
middle-aged adult of today. His new book takes
that argument to its logical conclusions: 1)
Boomers are changing the meaning and
metaphors of aging, instilling the elder life-stage
with vigor, relevance and engagement; and, 2) the many ways in
which Boomers change aging, from both a
business and sociological
perspective, will benefit all generations
and the businesses that serve them.
Just as Boomers played a substantial role in making
gender inclusiveness part of mainstream value
consensus in Western society, they will
also bring much needed dynamism to aging inclusiveness. This
ultimately means development of more products and services aimed at
this wealthy cohort, with enhanced marketing
activities to influence them as consumers.
Peering into a crystal ball and envisioning how a
generation is changing the future has immediate
business implications for industries targeting this
market: healthcare, education, travel, housing,
pharmaceuticals, financial services,
technology, and so forth. As Boomers deconstruct and reconstruct
contemporary paradigms and beliefs about aging and consumerism, they
will beneficially foster opportunities for
younger generations. Just as young adults have
been the beneficiaries of Boomers’ technological
achievements (the internet, for example), Boomers
will inspire many new industries and technological
advancements to serve today’s youth as they also age.
Young people today can look forward to
experiencing a more robust and optimistic old age
than has been typical for their predecessors. All
working generations can gain enormous economic rewards by addressing the
emerging aging industry opportunities. |
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“Brent
Green creates a compelling case for the existence of generational
bias aimed at Baby Boomers. His multimedia presentation is both
thought provoking and entertaining. His outline for how Boomers
and other generations can take
control of their economic and social destiny is critical. Brent is
an engaging presenter with unique insights
about the aging of America.”
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Don
M. Gorsuch, Vice President
Concordia on the Lake
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A wealthy and powerful
generation is looking for a few good companies. Those that learn how to
communicate with and market to this generation will prosper. Discover the
success strategies by bringing Brent Green to your group for a seminar,
workshop or keynote presentation. |
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Stay
abreast of this dynamic market. Visit Brent Green's
BOOMER BLOG |
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CLICK HERE FOR YOUR COPY OF
MARKETING TO LEADING-EDGE BABY BOOMERS |
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Copyright ©
2010, Brent Green & Associates, Inc., All Rights Reserved |
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