Executive
Guide to Public Relations
presents
35 Do's and Don'ts to help you get the news written your way.
Ninety percent of all news is public relations assisted.
Some news is good, a lot of it is devastating. How you handle a snarling reporter can make
the difference between wounds and well-being. This booklet gives you 35 training tips to
tame the mongrel and make him or her your best friend.
Key Benefits
How to handle a crisis news situation
Your rights as an interview subject
Avoiding comparisons and "the blame game"
Steps to keep channels of communication
open
Techniques to capture headlines and lead quotes
Favorite tricks reporters use to get at the truth
How to commit public relations suicide
What top executives must know about the media
Dumbest mistakes people make answering questions
And Much More
t
"Executive Guide to
Public Relations: How to Train Mongrel Reporters & Get the News Written Your Way
is comprised of 35 helpful tips on how to make the reporter your best friend.
"Subjects include: how to handle
a crisis news situation; your rights as an interview subject; and steps to keeping
channels of communication open. For example, Tip 12 says, "Be directly direct,
directly." Green’s advice? To answer interview questions as directly as
possible, avoid the temptation to editorialize, and when you don’t know the answer to
a question, just say so."
– TARGET MARKETING
READ RECENT MEDIA
INTERVIEWS FEATURING
BRENT GREEN:
