How To Write
Selling Letters gives you 45 tested
ways to pull in your fortune.
Sales letters are ubiquitous. Yet powerful
sales letters are the few precious diamonds buried in a hundred tons of blue
rock. The difference between wealth and just dirty hands is how you mine with
words and ideas. These 45 steps and your imagination can turn words into
money...or influence...or action.
Key Benefits
How To Dress Your Letter For Success
When To Use Teaser Copy On An Envelope
How To Make An Offer That Connects
Four Ways To Get Them To Read Your Letter
When To Use Storytelling As A Powerful Tool
Why You Should Customize, No Matter The Cost
A Grammatical Rule You Can Break Liberally
How To Increase The Power Of Your Word Choices
How To Create A Persuasive Response Card
And Much More
“An effective sales letter is a powerful tool . . .
here are practical tips for developing a good direct-mail piece.”
– NATION'S BUSINESS
“...offers 45 unusually detailed tips on how to
start, build, and close your letters.”
– COMMUNICATION BRIEFINGS
“How To Write Selling Letters offers expert tips
that can make the difference between whether your prospect tosses out your letter or
continues to read and respond.”
– TARGET MARKETING
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