A
Glo-ing report.
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Would you welcome publicity in a national trade magazine
for your favorite client?
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Let's assume it's a six-page story; you receive a page and a half
of editorial space focusing on your company; your client's success is the point of the
article; and a valued colleague also gets a nice plug.
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Would you get slightly pumped?
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This is what we discovered as we opened RESPONSE, a trade magazine targeting professionals who create direct-response
television commercials (DRTV).
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Orange Glo International's founder, Max Appel, is the charming
focus of the article. BG&A received a conspicuous sidebar discussing how to write
effective sales letters. And Brent's colleague John Darin, a prominent DRTV producer,
received a share of the spotlight.
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If we can figure out how to make this happen monthly on demand,
we'll let you know...
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By the way, Brent's book featured in the above
article is available through this Web site. Just CLICK HERE.
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