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Why tell when you can show?
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Multimedia presentations communicate. They startle,
amaze ...
persuade.
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Computer-generated presentations are quickly replacing outdated
and more expensive audiovisual approaches. Easels and charts have become ho-hum. Videos
and films are often too expensive.
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Emerging PC multimedia trends include powerful color graphics,
animation, and sound effects. These flexible presentations dazzle audiences with growing
graphs, winking eyes, applauding diagrams, and spiraling copy points.
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A multimedia presentation has built-in flexibility. You can
modify a single show for dozens of uses: sales, capabilities presentations, lectures,
seminars, and training programs. You can show your presentation on a laptop in the
intimacy of a one-to-one meeting. An hour later, you can stand before an audience of
five-hundred and launch your ideas onto a 100-foot screen.
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Your audience handouts are full-color replicas of your slides
with plenty of room for notes an unforgettable legacy for your listeners to take
away ... and remember.
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And, if you want to tailor your show, you can add prospect logos
and change bullet copy ten minutes before you step on the platform. With a $200 digital
camera, you can even take pictures of audience members and include these celebrities in
your show thats unforgettable personalization.
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As importantly, you can add a multimedia show to your computer
for a fraction of the cost of a video or film.
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Anyone can create a Multimedia show ... right?
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If youve loaded up Microsoft Office
2003 and given PowerPoint a try, then you know the basics are easy. But like chess, this program, as well as
other common multimedia software applications, can take a career to master.
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Here is how Brent Green & Associates launches
your Multimedia presentation into a higher orbit:
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Evaluate your
marketing situation, including products/services, customers, and competition
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Develop a
presentation creative strategy to achieve maximum audience impact
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Design a distinctive visual format and
unique feel to your presentation
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Script the presentation through a
"develop and show" process that keeps you involved
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Create memorable animation effects
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Create custom digital photographs and
computer scans
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Develop and add specialized multimedia
enhancements such as Lotus Screen Cams, video clips, audio clips, etc.
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Work with your team to integrate
effective presentation techniques into your show
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