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Maroland, LLC., based in Albuquerque,
New Mexico, represents two powerful trends in the aging of America.
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Maroland is a leading provider in New
Mexico of in-home, non-medical care to the elderly and disabled who qualify for
Medicaid support through the Personal Care Option (PCO) program.
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Maroland’s services include: meal planning, grooming,
dressing, feeding, errands, transportation to medical appointments, light
housekeeping and more. With supervised and compensated care being provided by
family, friends, neighbors or company staff, beneficiaries remain at home and
engaged with their families and communities.
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Obviously, this program addresses the
increasing need to provide options for aging adults who cannot afford or prefer
not to live in assisted living facilities or nursing homes.
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The second trend manifested by this
company is embodied in its new owner. The Boomer CEO has spent his career as a
senior publishing industry executive, working for such major publishers as
Weider Publications. In spite of his success as a publisher, this CEO is
following a trail being blazed by millions of Boomers now changing careers in
midstream and often starting new businesses. He also recognizes the enormous
opportunities awaiting those who embrace
marketing to Boomers at an early stage.
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Brent Green & Associates has been
retained by Maroland to build a unified, multi-cultural branding campaign and
all marketing support materials. Since the CEO, a Harvard MBA, is well
acquainted with sophisticated branding, he expects our team to provide
leading-edge creative that integrates across all media. Designer Terra Brown has
created pleasing graphics, coupled with a powerful photographic image that
conveys the true benefit of staying in a land called home.
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Our initial engagement has led to
creation of print collateral:
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And an integrated trade show display:
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READ RECENT MEDIA
INTERVIEWS FEATURING
BRENT GREEN:








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