Crest Fruit is a quality mail order marketer of Texas Ruby Red grapefruit and other orchard-grown produce products, as well as holiday food gifts. The company operates under several trade names such as Red Cooper and Harry's Orchards.

This "traditional" mail-order company relies extensively on acquisition direct mail to grow its customer list. Accordingly, the company has established a long track record of testing promotional offers, mailing lists, and creative strategies. In a nutshell, the Crest Fruit management team knows what it's doing in the world of direct mail.

Crest Fruit retained Brent Green & Associates to evaluate its current direct mail "control" package and recommend new creative strategies that would appeal to Boomers. (The current control performs best with adults 60+ – members of either the Silent or GI Generations.) To make this assignment even more challenging, Crest Fruit tested our creative solution against a package developed by one of the greatest names in direct mail copywriting. No small challenge.

For reasons of client confidentiality, we will not showcase the direct mail campaign here, but samples are available on an individual request basis.

As a teaser, here is our envelope concept. The graphics may appear slightly milky to you because the eye-catching printed brochure rests inside a high-impact translucent envelope. Ask yourself: if this envelope landed in your home-delivered mail, would you open it?

How'd we do? Our direct mail package has beaten the client's control by 20% for initial response. Surpassing an existing direct mail control, in addition to challenging a winning package conceived by the nation's leading direct mail creative strategist and copywriter, is almost as sweet as our client's amazing grapefruit. Which, by the way, you can sample for yourself by clicking here:

www.redcooper.com