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MARKETING
TO BABY BOOMERS |
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Boomers are the buzz. |
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Since publishing the 1st edition of
Marketing to Leading-Edge
Baby Boomers in the spring of 2003, we have
become aware of a tidal wave of interest and activity around Boomer business and marketing.
The following
LINKED RESOURCES
will help you discover exciting new insights about
Boomers and business, Boomers and aging, and a Boomer-inspired longevity revolution.
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Boomers TV
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Boomers!
Redefining Life After Fifty!
is a production of Boomer Media
Properties, Inc. and is hosted by a Boomer couple, former NBC correspondent
Nancy Fernandez Mills, and her husband, Mark Mills, a seasoned broadcast
financial journalist.
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Boomers! is filmed in communities
across the country. Each program has three feature stories, and shorter segments
on health, personal finance, and lifestyles. Boomer trivia questions are
woven into the mix. While some episodes use graphics and music to invoke
memories of the 50s and 60s, Boomers! is forward-looking and substantive,
exploring the central life concerns facing the Boomer generation.
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The Natural Marketing
Institute
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The Natural
Marketing Institute is a strategic consulting, market
research, and business development company specializing in the health and
wellness marketplace. |
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Brent Green collaborated with NMI
to write a chapter in his book about NMI's powerful consumer segment called
LOHAS: Lifestyles of Health & Sustainability. This segment represents
around 25% of the U.S. population and is heavily aligned with Leading-Edge
Boomers. |
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NMI's
dynamic capabilities focus on the well-being of people and products, and the
environmentally and socially responsible sustainability of the planet. |
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And with over $200 billion in goods and services,
combined with unprecedented growth, the world of health, wellness and
sustainability is impacting every aspect of consumers' lives. |
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The
International Council on Active Aging |
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The
International Council on Active Aging®
(ICAA) has quickly grown from its founding in 2001
to becoming the world's
largest association dedicated to changing the way we age.
The organization unites and works with
professionals in the retirement, assisted living, recreation, fitness,
rehabilitation, medical and wellness fields. |
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The ICAA connects a community of like-minded
professionals who share the goals of changing society's perceptions of aging
and improving the quality of life for aging Baby
Boomers and older adults within the six dimensions of wellness (emotional,
vocational, physical, spiritual, intellectual, social.) |
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Civic Ventures |
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Civic Ventures is a San
Francisco- based think tank and an incubator, generating ideas and
inventing programs to help society achieve the greatest return on
a rapidly aging population. |
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Founded in the late 1990s by social entrepreneurs John
Gardner and Marc Freedman, Civic Ventures is reframing the debate about
aging in America and redefining the second half of life as a source of
social and individual renewal.
Marc Freedman's highly
influential book,
Prime Time: How Baby Boomers Will Revolutionize
Retirement and Transform America, has become the gold standard
for futurists and policymakers anticipating the next important chapter for
this active generation. |
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Civic Ventures brings together older adults with a
passion for service and helps stimulate opportunities for using their
talents to advance the greater good. In these ways, Civic Ventures is
helping America realize an experience dividend. It's also
positively changing perceptions of what it means to grow old in America. |
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Senioragency and
Jean-Paul Treguer |
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Senioragency
International is the first and
only international marketing and advertising network dedicated to
Boomers 50+ and senior consumers.
Founded in 1995, the company
provides all marketing communication agency services in 11 countries
worldwide for over 200 clients. Senioragency is
recognized by leading global brands as the
most experienced team in the field
of marketing to Baby
Boomers and mature consumers. The company is also
a leader in producing infomercials for
daytime television.
Senioragency's founder and affable
spokesman,
Jean-Paul Trégeur, is a respected thought-leader in marketing to
mature consumers and author of seven marketing books during the last fifteen
years, including
50+ Marketing, published by Palgrave /
McMillan. |
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Marketing
Consultancy Specializing in Europe's 50+ |
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From,
Dick Stroud, the author of
The 50-Plus Market, this site
provides articles, presentations and a blog – all dedicated to marketing to
Europe’s most important consumers, the 50-plus. According to Forbes.com, Dick's book "is
a persuasive argument that fundamental change is needed to shake marketers
from their comfort zone - one that leaves them unwilling to explore a new
model that includes older consumers in their sales planning."
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