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MARKETING
TO BABY BOOMERS |
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Brent Green and Marketing to
Leading-Edge Baby Boomers have become the subject of numerous media
stories during recent months. Journalists have relied on Brent's knowledge
to better understand how Boomers are changing branding, advertising, direct
mail marketing, and sales promotions. Many reporters are seeking his advice
about how marketers and media can eliminate counterproductive Boomer
stereotypes and ageism. To find out more about this exciting market
segment, follow any of the
following hyperlinks. |
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 NOTE TO MEDIA:
Brent Green brings to your story the perspective of a card-carrying member
of the Leading-Edge Boomer cohort, who has been successfully marketing to
Boomers for over 25 years. His most recent book, Marketing to Leading-Edge
Baby Boomers, has provided thought leadership to marketers worldwide and
delivers nuanced insights about this generation that go way beyond
opinion surveys and transitory snapshots of generational mood. You can reach Brent
Green via
email
or by calling 303-743-0140. |
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Sarasota Herald-Tribune
- Boomers and retirement |
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Sarasota Herald-Tribune |
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Los Angeles
Times - Boomers and advertising |
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Los Angeles Times - Advertisers know there's money
selling to Boomers |
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The Denver Post
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thoughtful story about Boomer families sharing |
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Denver Post |
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Wall Street Journal
- "Rebel Retirees" |
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Wall Street Journal |
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FORBES - "How
to Play: The Upcoming Boomer Boom" |
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Forbes Magazine |
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Wall Street
Journal "Encore to Retirement" - "When We're All 64" |
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Wall Street Journal - When We're All 64 |
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Orange County
Register - column by Jane Glenn Haas on Boomer women |
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Orange County Register on Boomer Women |
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Dallas Morning News presents
Brent's insights about "Twixters" and the Boomer parents |
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Dallas Morning News - Twixters & Boomers |
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Christian Science Monitor -
Brent Green reviews important new LOHAS market segment |
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Anatomy of a shopper | Christian Science Monitor |
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Philadelphia Enquirer - Brent
Green discusses Boomer women's fashion focus |
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Philadelphia Enquirer |
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Over 50 and Out of Favor: Los
Angeles Times addresses advertisers missed opportunities |
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Click to download LA Times article |
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Oldies but Goodies: US News &
World Report discovers the economic power of Boomer market |
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US News & World Report |
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CNN Headline News: Ageism and
Marketing |
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CNN Headline News interviews Brent - show summary |
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Punditry happens even in
Arkansas |
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Fort Smith, Arkansas, Times Record |
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When Gray Equals Green: CMO
Magazine identifies the Boomer opportunity |
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Click to Download CMO Magazine Article |
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The Direct Marketing
Association features Brent's overview of Boomer market |
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The DMA presents Q & A with Brent |
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Business Week On-line presents
Brent's views of underdeveloped Boomer markets |
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Business Week interviews Brent |
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Footwear News takes a positive
step forward by forecasting Boomers business |
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Footwear News on Boomer Women |
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Adbumb, the #1 online
newsletter for ad industry pros, gives MLEBB a stellar review |
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Adbumb review of Marketing to Leading-Edge
Baby Boomers |
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Business 2.0 quotes
Brent Green extensively in its analysis of the Martha Stewart brand |
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Business 2.0 on Martha Stewart |
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Women's Wear Daily
magazine quotes Brent Green and his insights about Boomer fashion |
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Women's Wear Daily online |
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Columnist and doctorate in
social gerontology's editorial featuring Brent's views about stereotypes |
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Columbia Daily Tribune - Boomer stereotypes |
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The Boomer Project Web
site links its visitors to Brent's newest magazine article about Boomers
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The Boomer Project |
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TheMatureMarket.com Web
site dedicated to worldwide coverage of breaking boomer news |
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MatureMarket.com - International news about Brent's book |
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Santa Cruz Sentinel –
Op-ed column featuring quotes by Brent Green, July 13, 2003 |
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Santa Cruz Sentinel - Boomers and homelessness |
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BoomerCafe.com – Op-ed column
formerly appearing in Rocky Mountain News, November 26, 2003 |
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BoomerCafe.com essay by Brent Green |
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Suite 101 – Chuck
Nyren review |
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Chuck Nyren, author of Advertising to Baby Boomers - review |
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American
Society on Aging, Business Forum on Aging e-newsletter |
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ASA - Barb Stucki review of Brent's Book |
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Boomer hate Web site that
distorts Brent’s comments about generational prejudice |
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Rick McGinnis blog (Boomers Beware) |
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Online
newsletter for people in the building industry |
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Build Direct online book review |
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Advertising & Marketing Review
– feature article written by Brent |
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Advertising & Marketing Review - Feature Article by Brent |
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Interview with
Brent Green on CBS MarketWatch.com |
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CBS MarketWatch |
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DDI Magazine -
Brent Green's focus on LOHAS consumer segment |
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Click to download DDI Magazine excerpt |
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Stay
abreast of this dynamic market. Visit Brent Green's
BOOMER BLOG |
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CLICK HERE FOR YOUR COPY OF
MARKETING TO LEADING-EDGE BABY BOOMERS |
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Copyright ©
2010, Brent Green & Associates, Inc., All Rights Reserved |
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