As you look over this sample campaign, please keep in mind that Brent Green, chief architect of the multimedia program for Altia, had never heard of user interface simulation graphics until one month prior to producing this campaign.

ALTIA, Inc.

Four Hewlett Packard embedded systems developers discovered a customer need for host-based graphics tools to prototype instrumentation front panels. These engineers spun-off and founded Altia, Inc. in 1991, a privately held company.

Altia’s primary mission is to enhance the value of system simulation tools by expanding markets for these products through development of simulation graphics software. More than 1,500 licenses of the company’s flagship product, Altia Design, have been sold worldwide, while the need for graphics software in embedded systems development is continuing to expand rapidly.

In early July 1999, Michael T. Juran, president of Altia, Inc., announced release of Altia FacePlate 4.0, new simulation graphics software and component libraries developed to help embedded systems engineers quickly create high quality, graphic front panels for their simulation models.

The software enables developers to create interactive user interfaces and animated graphics without programming or graphic design expertise. FacePlate can reduce the time required to bring products to market by enhancing communication among design team members, senior managers, and customers working on the same project. In addition to providing a shortcut to creating simulation front panels, FacePlate also assists with debugging, optimizing and regression testing. The software seamlessly connects to all leading system simulation tools.

Accordingly, BG&A developed a complete, integrated marketing communication campaign.

Trade Advertising:

Two-stage direct mail:

The results? This campaign generated over 500 qualified leads in less than six weeks. Plus a Silver Key award from the Business Marketing Association.

Ahem.