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At Brent Green & Associates,
we work diligently to make sure our solutions address your challenges.
We are not limited in expertise to a single marketing
modality. Most of the time our recommendations embrace integrated marketing
communications: orchestration of a coherent, memorable selling idea through
different media channels with laser-like focus on a unique segment opportunity.
In effect, decision makers become surrounded by your marketing message, making
your organization appear ubiquitous while capturing the largest "share of voice"
for a given campaign period.
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Business decision makers are human beings who initially
recognize opportunities from an emotional perspective, and then they
rationalize emotional reactions with data, details and justifications. One
universal motivation influences almost all business decisions: the need to
appear competent and effective to the boss. So we help your prospects become
heroes in the eyes of their management. |
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Often our B-2-B marketing campaigns target several
different decision makers within the same organization, and we shape
messages according to decision-making styles unique to each profession. A
CFO receives strong financial justifications. A CMO receives the most
powerful arguments supporting sales growth. A CEO sees leadership opportunities emanating from a favorable purchase decision.
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One of the truest testaments of
successful B-2-B marketing is when campaigns become newsworthy and
covered by trade media. On a number of occasions, the creativity and
resourcefulness of our work has been featured in trade media, further
elevating our clients' brands and bringing new energy to our clients'
organizations. Great marketing pumps up your team, revitalizing commitment
to mission. |
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Here are some of our B-2-B
services: |
| Direct
Marketing |
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From concept to execution, direct
mail marketing that gets through mail screeners,
gets to decision makers and gets results;
we have created direct marketing campaigns that consistently deliver many
times the investments in the marketing as profitable ROI. |
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| Response
Advertising |
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Blending traditional image advertising with direct response strategies,
this
hybrid approach means advertising
dedicated to triggering
action. |
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| Business Writing |
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Writing for all business needs: brochures, articles, essays,
blog pieces, email marketing, editorial opinions, press releases, etc. |
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| Sales
Promotions |
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Integrated
promotions, including concept development,
cross-promotional negotiations, event marketing, media relations, on-site
event management; we have often transformed trade shows into marketing
theater, with strategies building excitement before a trade show, onsite
marketing activities, and post-event follow-up business development
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